Aligning Technology with Mission for Global Collaboration and Growth

Background 


GACX (Global Alliance for Church Multiplication) is a global coalition of organizations united around a shared mission: to see church multiplication movements in every people group and place. By 2023, GACX was entering a season of significant growth and momentum—but their technology systems weren’t keeping pace. 


Their internal tools were extensive but misaligned. Instead of serving the mission, their technology was starting to constrain it. Systems dictated workflows, forcing the team to adapt their strategy to fit into software limitations rather than letting strategy lead and technology follow. 



The Challenge 


As a member-driven alliance that emphasizes collaboration between members, GACX needed to: 


  • Track organizational memberships and individual affiliations 
  • Understand who belonged to which member organization, in what role(s), and during what timeframe (past, present, or future) 
  • Discern the specialized types of ministry each member organization did, and where they were globally. 
  • Monitor membership status, payments, and engagement history 
  • Support marketing, communications, and partner coordination at scale 


What they lacked was a centralized, relational system capable of managing this complex web of people, organizations, and roles—all within a growing global network. 


The Solution 


GACX partnered with Solertiae to create a technology stack that aligned with their organizational strategy—not the other way around. The transformation included: 


  • Salesforce Implementation: A Salesforce instance became the new operational hub: 
  • Relational Data Model: Built to manage complex affiliations between individuals and organizations across time. 
  • Membership Management: Tracking payment status, organizational engagement, and individual participation across multiple roles and member groups. 
  • Workflow Automation: Simplifying internal processes for onboarding, renewals, and communication. 
  • Marketing Integration: Initially leveraging HubSpot, GACX later consolidated communications into Mailchimp for a simpler, more unified marketing and engagement experience. 
  • Web Integration with Iconium: Solertiae collaborated closely with GACX’s web development partner to support a seamless connection between the website and Salesforce:
  • Real-time data capture and updates
  • Member-facing tools to streamline updates and engagement
  • Public directory functionality powered by relational Salesforce data 



Results 


  • Strategic Alignment: GACX now leads with strategy, not software. Technology serves the mission—not the other way around. 
  • Unified Membership View: Leadership can clearly see who is connected, how they’re engaged, and where they’re contributing—across organizations and timeframes. 
  • Improved Efficiency: Staff can focus on collaboration and growth, not data wrangling and manual updates. 
  • Scalable Foundation: GACX’s new stack is designed to scale with their global vision and increasing complexity. 



Conclusion 


GACX came to Solertiae at a pivotal moment—ready to grow, but in need of systems that could carry the weight of that growth. By reorienting their technology around their organizational strategy, they’ve built a sustainable foundation for collaboration, communication, and church multiplication at global scale. 


Their journey is a model for other alliances navigating growth: let your mission lead—then align technology to support it. 


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